Three Reasons Installing A Changing Places Is Good For Business
We know that sometimes in business you need to justify your investment spend to your superiors. Or mayble you are just looking to find out some more details about the Changing Places campaign. To help provide some facts and information we have put together three reasons why installing a Changing Places can be good for your business
A Changing Places toilet unlocks a new customer base and accompanying revenue.
CaseStudy: Sandcastle Water Park, Blackpool
Sandcastle Water Park have seen a 90% increase of guests with disabilities as a result of installing a Changing Places toilet facility in June 2013.
Since embarking on a journey to increase accessibility, Sandcastle Water Park in Blackpool saw the number of disabled visitors increase by 115%.
£100,000 in revenue has been generated at Sandcastle Water Park since the launch of their Changing Places toilet facility.
Changing Places is a facility that is vital to the disabled community. Users LOVE sharing testimonials and will be a great source off positive press for your business
Comments from users.
“Very impressed with the Changing Places at South Mimms Services” – Emily Sibthorpe, Changing Places User
“Big shout out to South Mimms service station. Made our stop on a very long journey so much easier. It is our first time using a proper changing place, and it really makes a huge difference, especially with the large amount of coat hooks!!” – Dan Cliff, Changing Places User
Having a Changing Places toilet is an ideal giveback to your community that will both benefit you and your customers.
The facts
Public toilets hold approximately 77,000 germs and viruses. Yet those who require adult changing facilities have to get changed on the bathroom floor or similar.
As a result, 83% of disabled people have ‘walked away’ from inaccessible or unwelcoming businesses, or made a conscious decision not to visit somewhere if they believed there were not suitable, clean toilet facilities for them
Did you know?
In the UK there are over 11 million disabled people who have to use standard accessible ‘disabled’ toilets that don’t meet the needs of 230,000 people in the UK.
Almost 1/4 million people in the UK need personal assistance to use the toilet and the lack of clean and adequate disabled toilets and changing facilities is a barrier to taking part in community life.
Without Changing Places, disabled people and their families are often confined to their own homes or have to change sanitary pads on dirty public toilet floors.
Disabled people account for 20% of the customer base of the average UK business. Households with a disabled person have a combined income of £212billion after housing costs. This is known as the ‘Purple Pound’
20% of tourism day trips in England 1n 2014 were taken by people with an impairment and their travelling companions. Amount spent – £9.1 billion
14% of all overnight trips by British residents in England in 2014 were taken by those with an impairment and their travelling companions. Amount worth – £2.7 billion
Expenditure of people with health conditions and impairments (and their travelling companions) on tourism in England per year. Amount equals – £12.1 billion.
If you would like to find out more about Changing Places, please click below:
Information source: Office for National Statistics, GOV.UK, Changing Places, Visit England, Sandcastle Water Park, OPM, Contact a Family.